Vehicle Ownership is a Daily Financial Stressor

For most households, cars are a major source of cost, stress, and uncertainty.
Traditional benefits often overlook one of the most frequent and expensive
parts of employees' lives.

Maintenance Surprises

Unexpected repair bills catch employees off guard—often in the hundreds or thousands of dollars—without any early warning or planning support.

Missed Safety Recalls

Millions of vehicles have open safety recalls at any given time. Most employees have no visibility into whether their vehicles are affected.

Insurance Gaps & Missed Savings

Employees often overpay, underinsure, or miss renewal windows—creating financial risk and unnecessary cost without access to better guidance.

Costly Replacement Decisions

Without real-time value intelligence or decision support, employees make poorly-timed trade-in, purchase, and financing decisions that cost thousands.

Why Auto
Wellness Matters

Vehicle ownership touches nearly every employee and represents one of the largest recurring household expenses, making it a significant source of financial pressure and daily stress. Unexpected repairs, rising ownership costs, poor maintenance decisions, and limited visibility into vehicle health and value quietly erode financial resilience over time.

These challenges create uncertainty around maintenance, insurance, recalls, and replacement decisions making vehicle ownership more stressful and financially unpredictable.

MotorHub extends financial wellness into one of the most visible, expensive, and everyday parts of employees' lives. Because the average household spends over $12,000 per year on vehicle ownership and experiences it every single day.

$12K+

Annual household vehicle spend

Average cost of ownership including fuel, insurance, maintenance, depreciation, and financing per year

280M

Registered vehicles in the US

Nearly every employee owns or relies on at least one vehicle daily

1 in 4

Vehicles have an open safety recall

Most owners are unaware their vehicle is affected until something goes wrong

#2

Largest household asset after a home

Yet it remains virtually unaddressed by the employee benefits industry

My Garage

What MotorHub Delivers

A VIN-powered digital garage that gives every employee clear, actionable intelligence across the entire vehicle ownership journey.

Personalized Digital Garage

A unified hub for all vehicles with full ownership history, documents, and status at a glance.

VIN Intelligence & Recall Alerts

Accurate build data, manufacturer maintenance schedules, and real-time NHTSA recall notifications.

Real-Time Vehicle Value

Live market valuation, depreciation tracking, and data-driven replacement and trade-in guidance.

Predictive Maintenance Insights

Detect issues early through smart vehicle monitoring and proactive service recommendations.

Insurance & Ownership Support

Smart guidance on coverage options, renewal timing, and ownership decision support when it matters most.

AI-Powered Education & Engagement

Personalized tips, timely alerts, seasonal guidance, and proactive engagement that drives daily utility.

All in one intuitive platform employees actually open and use. Not a resource library. Not a PDF. A live, working tool.

Built for the Employee Benefits Ecosystem

MotorHub lives at the sweet spot of financial wellness and lifestyle utility. It is practical, instantly relevant, and works across every demographic.

New-Hire Onboarding

New-Hire Onboarding

Deliver immediate value from day one by including MotorHub in your welcome benefits suite.

Benefits Portals

Benefits Portals

Plug directly into existing employee self-service portals with seamless single sign-on.

Voluntary Benefits Marketplaces

Voluntary Benefits Marketplaces

Listed alongside financial, wellness, and lifestyle benefits with zero-friction enrollment.

Open Enrollment

Open Enrollment

Feature prominently during annual enrollment as a high-visibility, high-engagement differentiator.

Ongoing Financial Wellness

Ongoing Financial Wellness

Integrates with financial wellness and employee initiatives for year-round interactions.

MotorHub lives at the sweet spot of financial wellness and lifestyle utility. It is practical, instantly relevant, and works across every demographic.

Value That Flows Both Ways

FOR EMPLOYERS

Differentiate Your Benefits Story

  • Expand your benefits footprint into a high-frequency area of employee life that competitors overlook.
  • Strengthen your financial wellness narrative with a tangible, visible program that resonates daily.
  • Boost retention and recruiting by showing employees you understand their real-world financial pressures.
  • Demonstrate genuine care for household financial resilience, beyond the standard benefits checklist.
  • Zero employee cost. High employee perception of value. A rare win-win in the benefits landscape.

FOR EMPLOYEES

Smarter Vehicle Ownership, Every Day

  • Fewer surprises proactive maintenance alerts and recall notifications before issues become costly.
  • Lower ownership costs through smarter decisions, timely maintenance, and better insurance choices.
  • Improved safety through active recall monitoring and personalized vehicle health visibility.
  • Greater confidence in managing, maintaining, and making decisions about their vehicles.
  • A digital garage they actually use not another benefit they forgot they had.

How It Works

Offer MotorHub

Offer MotorHub

Distribute through new-hire onboarding, your existing benefits portal, open enrollment, or your voluntary benefits marketplace. Co-branded options available.

1
Employees Enroll Instantly

Employees Enroll Instantly

Employees enroll in under 60 seconds by adding their vehicle(s) by VIN or year/make/model. No friction, no lengthy forms, no IT lift.

2
Ongoing Engagement

Ongoing Engagement

Employees receive a personalized digital garage with ongoing insights, maintenance alerts, recall notifications, value tracking, and AI-powered guidance.

3
border_line
Program offered

Program offered at NO COST to Employee and can be provided to all employees as a
FREE Voluntary Benefit.

Proven Engagement in a Category Employees Care About

MotorHub drives consistent, high-frequency engagement in a benefit category that is relevant to virtually every employee regardless of age, income level, or life stage. Everyone who owns or uses a vehicle benefits.

MotorHub delivers tangible value: reduced stress, smarter spending, and a benefits experience people talk about. It's not just another perk it's a platform employees return to week after week.

ACTIVATION RATE

High%

Significantly above category average for voluntary benefits

VEHICLES ENROLLED

Multi+

Avg. 1.8 vehicles per enrolled employee household

MONTHLY ACTIVE USERS

Strong%

Recurring monthly engagement far exceeds typical benefits tools

RECALL & MAINTENANCE INTERACTIONS

Real+

High-value alerts drive immediate, measurable employee action

Claim the New Category
of Auto Wellness

MotorHub lets forward-thinking employers and benefits partners turn an underserved pain point into a highly relevant, everyday advantage. The category is open. The need is universal. The engagement is proven.

Be the employer or the platform that brought Auto Wellness to your workforce first. It's a story that writes itself.

Ready to Pilot or
Integrate MotorHub?

MotorDNA is actively seeking distribution partners, brokers, platforms, and employers who want to bring a truly differentiated, high-engagement benefit to their employees.

Let's talk about onboarding integration, pilot programs, and partnership models that work for you.