Our website may contain links of third-party websites. If you follow a link to any of those third-party websites, please note that they likely have their own privacy policies and that we do not accept any responsibility or liability for their policies or processing of your personal information. Please check these policies before you submit any personal information to such third-party websites.

Information we collect about you

We will collect and process all or some of the following personal information about you: Information you provide to us: personal information that you provide to us, such as when using the contact form or any subscription forms on our website, including your name, email address, and other contact details. Our correspondence: If you contact us, we will typically keep a record of that correspondence; Survey information: If we ask you to complete surveys that we use for research purposes, we shall collect the information provided in the completed survey; Website and communication usage: Details of your visits to the website and information collected through cookies and other tracking technologies, including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access.

SMS Communications Consent

By providing your mobile number and explicitly opting in, you consent to receive SMS messages from MotorDNA related to your account, services, transactions, and promotional offers.

Message frequency may vary. Message and data rates may apply.

You can opt out at any time by replying STOP. For assistance, reply HELP or contact us at contact@motordna.io.

Consent to receive SMS messages is not a condition of purchasing any goods or services.

We do not share, sell, rent, or disclose your mobile number or SMS consent data to third parties or affiliates for marketing or promotional purposes.

MotorDNA may use service providers to send SMS messages on our behalf; however, these providers are contractually restricted from using your information for any purpose other than delivering our communications.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information about your interactions with our website and services. This may include your browsing behavior, device information, and preferences.

We use this information to:

  • operate and improve our platform;
  • personalize user experiences;
  • analyze usage and performance; and
  • support marketing and advertising efforts.

You may control cookies through your browser settings; however, disabling cookies may affect the functionality of certain features of our services.

How we use your personal information

  • To communicate effectively with you and conduct our business: to conduct our business, including to respond to your queries, to otherwise communicate with you, or to carry out our obligations arising from any agreements entered into between you and us, which in some circumstances may include passing your data to third parties such as agents or contractors or to our advisors (e.g. legal, financial, business or other advisors).
  • To provide you with marketing materials: To provide you with updates and offers, where you have chosen to receive these. We may also use your information for marketing our own and our selected business partners' products and services to you by post, email, SMS, phone and fax and, where required by law, we ask for your consent at the time we collect your data to conduct any of these types of marketing. We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us.
  • For research and development purposes: To analyze your personal information in order to better understand your and our other clients' services and marketing requirements and to better understand our business and develop our products and services.
  • To monitor certain activities: To monitor queries and transactions to ensure service quality, compliance with procedures and to combat fraud.
  • To inform you of changes: To notify you about changes to our services and products.
  • To ensure website content is relevant: To ensure that content from our websites is presented in the most effective manner for you and for your device, which may include passing your data to business partners, suppliers and/or service providers.
  • To reorganize or make changes to our business: If we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organization, we may need to transfer some or all of your personal information to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analyzing any proposed sale or re-organization. We may also need to transfer your personal information to that re-organized entity or third party after the sale or reorganization for them to use for the same purposes as set out in this policy.
  • In connection with legal or regulatory obligations: We process your personal information to comply with our regulatory requirements or as part of dialogue with our regulators as applicable which may include disclosing your personal information to third parties, the court service, regulators and/or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.

Communications and Notifications

We may use your contact information, preferences, vehicle information, and account activity to send you transactional messages, service updates, safety notifications, recalls, financing opportunities, and marketing communications by email or text message. You may opt out of non-essential communications at any time as described in our Terms of Use or within the communication itself.

Categories of Information We Share

We may share the following categories of personal information with service providers and business partners:

  • identifiers (such as name, email, and contact details);
  • vehicle-related information (such as vehicle ownership, history, and preferences);
  • commercial information (such as transaction history and service interactions);
  • internet or network activity (such as website usage and interactions); and
  • general demographic information.

We share this information only as necessary to provide services, improve our platform, and offer relevant automotive products and services.

Vehicle Data and DPPA Compliance

We may collect, verify, and use vehicle-related information (including vehicle ownership and history data) to support automotive services such as recalls, safety notifications, maintenance recommendations, and transaction support. Where applicable, such information is processed in accordance with the Driver's Privacy Protection Act (DPPA) and other applicable laws.

Fraud Prevention and Business Operations

We may use your information to verify the accuracy of data provided to us, detect and prevent fraud, enforce our agreements, and protect the integrity of our platform and users.

Financing and Credit-Related Services

Where you request financing-related services, we may use your information to facilitate prequalification, connect you with lenders, and present financing options. This may include working with partners to conduct soft credit inquiries, where permitted by law.

Sharing with Automotive Service Partners

We may share your information, including demographic, vehicle, and usage data, with selected partners to provide you with relevant automotive products and services, including insurance, financing, repairs, accessories, and vehicle purchase or sale opportunities.

Security and storage of your personal information Security over the internet

No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with the data protection and legislative requirements. All information you provide to us is stored on our or our subcontractors' secure servers and accessed and used subject to our security policies and standards. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential and for complying with any other security procedures that we notify you of. We ask you not to share a password with anyone.

Storage limits

We will retain your personal information for as long as is necessary for the processing purpose(s) for which it was collected and any other permitted linked purpose (for example where we are required to retain personal information for longer than the purpose for which we originally collected it in order to comply with certain regulatory requirements). Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymized (and the anonymized information is retained) or securely destroyed in accordance with our internal retention policy.

Updating information

We will use reasonable endeavors to ensure that your personal information is accurate. In order to assist us with this, you should notify us of any changes to the personal information that you have provided to us by contacting us.

Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to:

  • request access to the personal information we collect about you;
  • request correction of inaccurate personal information;
  • request deletion of your personal information, subject to certain exceptions;
  • opt out of the sale or sharing of your personal information (as defined by applicable law); and
  • limit the use of certain sensitive personal information where applicable.

To exercise any of these rights, please contact us at contact@motordna.io. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

Do Not Sell or Share My Personal Information

MotorDNA does not sell personal information in exchange for monetary consideration. However, we may share personal information with partners for purposes such as providing relevant offers, analytics, and service improvements, which may be considered "sharing" under certain privacy laws.

You may request to opt out of such sharing by contacting us at contact@motordna.io

This document was most recently updated on April 20, 2026.

Contacting us

If you have any questions in relation to this Privacy Statement, please contact contact@motordna.io